What LUNASOL has valued the most for the past 10 years –
It is still carried into all of the products today.
Enjoy discovering LUNASOL brand’s history from its launch in 1999 with the products that represent LUNASOL.
※Some products are subject to discontinuation. Click here for products that are currently available>>
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LUNASOL was born in February 1999. The brand name LUNASOL derives from Latin words, Luna (moon) and Sol (sun) in Latin.
As the name suggests, it began as a brand that brings out multifaceted inner beauty that exists in all women.
Since the launch of the brand, LUNASOL has been focusing on “radiant and lustrous” skin texture and dimensions created by “light and shadow”. This concept continues to be carried on in the current LUNASOL products even after 10 years.
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TRANS NATURAL LIQUID FOUNDATION |
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This foundation was developed to create an ultimate “natural finish.” What makes this foundation special is that it offers various usages. Not only can it be used as a foundation, but it can also be blended with other foundation. This is the product LUNASOL proudly presents to create dimensions using “light and shadow” by developing special colors such as “Shining Gold” and “Rose Gold” that control the skin texture as they are applied before and after the foundation. (Released in 1999)
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TRANS FIT LIQUID FOUNDATION
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This was developed as a well-balanced foundation that meets all types of needs such as good coverage, texture and finish. Along with the TRANSNATURAL LIQUID FOUNDATION that was launched at the same time, this became a flagship foundation which created an established notion “LUNASOL for Foundation.”
The concept in this product development continues to be carried on in current LUNASOL products. (Released in 1999)
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INVIGOLAS WATER CREAM
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This legendary product totally changed conceptions of cream at a time when most of creams on the market were “heavy textured”. This created an opportunity for many customers to become LUNASOL fans.
This is a cream yet it is light and succulent with a shimmering texture that feels as if it permeates into the skin upon contact. This soothing texture has been carried on in WATER CREAM FOUNDATION which became a smash hit later on. (Released in 1999)
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SHINING POWDER
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“Radiance and luster” is the concept LUNASOL has valued the most since launch. It can be said that the concept originates from this product. Pearls are the major ingredients of this product, as it just needed sparkles and luster. Although there are many products that contain pearls in the market today, but at that time, this was an extremely rare product. It became a smash hit and sold out immediately after its launch. (Released in 2000)
Radiate subtle graceful air drawn out through thorough care, in contrast with unattended skin appearance. Evokes the beauty of facial features using the contrast of light and shadow effectively.
LUNASOL pursued those concepts and released products that irradiate the beauty of every single woman who use them.
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INTELLECTUAL EYES
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LUNASOL’s flagship product is definitely an eye shadow palette. The very first eye shadow palette was launched in 2003.
It bestowed a natural nuance on the eyes with the effects of color and light, creating defined, impressive eyes with dimensions. In makeup lessons for training our Beauty Counselors, this eye shadow is used in order for them to learn about dimensions of the eyelids. Shade No. 05 is still very popular as “eye shadow that creates beauty.” Please see the eye shadow collection page for more information about the shades. (Released in 2003 in Japan)
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EYELID BASE
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It is not a stretch to say that all LUNASOL eye shadow users have this “EYELID BASE.” Its first appearance was in 2003 in Japan.
This is a product presented proudly by LUNASOL that values applying makeup attentively. Grayish beige color with a hint of red reduces the dullness on the eyelid while adding clarity and natural brightness. A long-selling product that has continued to gain more users even after its renewal in August, 2007. (Released in 2003 in Japan)
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INTELLECTUAL WATER CREAM FOUNDATION
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In order to meet the needs for “foundation that goes on lightly in thin layer yet provides excellent moisture”, this cream foundation was created aiming to embody the “soothing texture” of WATER CREAM launched in 1999 in the form of the foundation. It was developed focusing on a 60% water composition to reflect the name of the product.
“WATER CREAM FOUNDATION” which was renewed in 2006 also contains approximately 60% water, and the soothing texture has been passed on in this product. (Released in 2004 in Japan)
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Layering clear and clean colors instantly accentuates the beauty in the face, and even the wearer’s demeanor feels purified. The ultimate makeup that purifies even the facial features and soul was created.
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“Purifying Makeup” that purifies the facial features as well as the soul when colors are carefully layered on meets the moonlight. Light and shadows, colors and textures which were inspired by the moonlight radiating its glow gently in the serene, crisp air evokes pure and mysterious look on the face.
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INTELLECTUAL WATER LIQUID FOUNDATION
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Goes on smoothly and adheres well to the skin. Smoothes thinly yet gives sufficient coverage. This was created pursuing the basic functions of liquid foundation. With a soothing texture with approximately 60% water composition, this liquid foundation provides excellent translucency and purifies facial features as well. Excellent spreadability and beautiful semi-matte finish were very popular among many customers.
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LIGHTING FOR EYES
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This eye shadow palette features lamé powder that conjures up the image of the moonlight. This eye shadow received the Best Cosmetics awards in various Japanese magazines for our new idea of setting solidified lamé powder into a palette when there were hardly any cosmetics brands that had eye shadows with lamé inside them.. The cool, brownish 04 Neutral is especially very popular even today.
Currently, the limited Party Coffret released in every Christmas season includes this eye shadow from GEKKOU JYOUKA series. It still continues to suggest makeup wrapped with sparkles which looks best for sophisticated adult women.
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HIGH STYLIZED MASCARA
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This is well balanced mascara created after trying over 100 combinations of mascara liquid, fiber and bristles. Two different types of bristles – long and short – made it possible to create beautifully shaped eyelashes with “great volume at their roots and length“. Focused also on desirable functions for mascara, such as resistance to sebum and tears while remaining easy to remove with warm water.
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Sparkling particles pop in the soft rays of the sun.
It is the birth of Purifying Makeup that focuses on luster rather than color, like light refracting through a prism, and that excites and brings out vivacious dimensions on the face.
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INTELLECTUAL LIQUID EYELINER
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Although this product itself was launched in 2004, “02 Greenish Gray”, was added to the line in 2005 as a limited-edition color. After its release as a limited-time color in 2005, we received many responses and requests from customers. Thanks to the feedback, this color came back as the regular color.
A rare “Greenish Gray” color blends in well with the skin tone defining their eyes naturally and bestowing dignified presence on the eyes. There were various candidate colors, such as bluish or reddish tones, when developing the product. However, this “Greenish Gray” was the one that blends best with the skin and defines the eyes the most.
This color is as popular as “01 Brownish Black” even today.
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MORNING WAKENING MASSAGE
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LUNASOL places the most value on “maximizing the beauty of the skin.” A new suggestion for achieving this goal is the morning-time massage called “MORNING WAKENING MASSAGE.” Blending it with the skin for 20 seconds helps promote microcirculation leading to resilient, clear skin.
This massage makes an enormous difference in the finish of foundation after the massage.
LUNASOL’s original succulent texture and refreshing, purifying fragrance enjoyed the reputation. This product was re-launched when LUNASOL skincare series were launched in 2007 and still continues to remain popular.
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WATER CREAM FOUNDATION
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We’ve taken our Water Cream Foundation, a much-loved product since its release, and made it even better leaving its moist texture! With its remarkable spreadability and lightness, it is hard to believe it is a cream. This level of comfort could only be realized by approximately 60% of its water composition. Its luxurious beauty essence formula retains moisture all day long. Many customers love to use this foundation when the air is very dry, but some customers use it throughout the year because of its light texture.
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Brushes
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Brushes that are essential for Purifying Makeup were redesigned. LUNASOL pursued the best form, material, amount and length of the bristles depending on their functions, and they were created by skilled artisans who paid careful attention to detail.
The most popular “Powder Brush N” is made of 100% natural blue squirrel hair. An abundance of bristles and softness gives a soothing sensation that purifies the skin every time the brush touches it.

Purifying Makeup. Even your soul feels purified.
The beauty of the skin itself has always been the primary focus of LUNASOL.
LUNASOL has taken on the color “beige”, which is the most difficult color to deal, but offers great potential, to develop a complete makeup finely focused on skin. Everything was created to help the skin to glow to its fullest potential.
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SKIN MODELING EYES
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SKIN MODELING EYES are included in the 10th anniversary makeup palette. This was created as an eye shadow that maximizes the beauty of the skin itself. A four-color eye shadow set featuring beige colors is easy-to-use and is loved by many customers.
See the Eye Shadow Collection page for the behind-the-scene story.
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SKIN FUSING POWDER FOUNDATION
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Experience the sense of unity of this powder foundation, which is not at all powdery and blends moistly with the skin as if it becomes a part of the skin. It achieves a radiance that emanates from within and a smooth, even texture by combining two types of powder. It provides a flawless finish appropriate for adult women and still popular even after two years since its launch.
Many women use CREAM FOUNDATION or LIQUID FOUNDATION in the morning and carry this foundation for when reapplying makeup.
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GEMINATE LINER
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To achieve the look suitable for the Dual Glowing Purification collection in which gemstones are used as motifs, it creates dramatic eyes with deep colors that glitter like gemstones. The brush was developed focusing on details as well as color. The superfine brush, with its excellent liquid holding capacity, was designed to draw both delicate and strong lines.
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The concept is “Awakening and Replenishment – Skincare for Purifying Makeup”
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In September 2007, a month after the launch of Dual Glowing Purification collection, the LULNASOL skincare series was created. The main focuses were MORNING WAKENING MASSAGE N and NIGHT REFINING CREAM.
In the morning, a massage gel gently refreshes the skin. At night, a luxurious moisturizer prepares the skin for the coming day. Just a few extra moments make a difference to how much better makeup turns out.
LUNASOL’s skincare products create skin that flatters makeup and make the wearer look forward to applying makeup next morning.
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Inspired by the multihued shades of coral, Colored Purification is brought up. Natural, vivid colors created by mother nature purifies the soul of those who look at it and brings out the wearer’s positive beauty.
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Subtle yet adventurous hues purify even the soul and conjure an expressive tinge of color onto the face.
Red. The epitome of makeup. The embodiment of beauty and feminine allure. The color that lifts a woman’s spirits just by wearing it. LUNASOL transformed the passion for red into Purifying Makeup.
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FULL GLAMOUR LIPS G
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LUNASOL’s Purifying Makeup ultimately purify your body and soul once you have applied it.
This product was created focusing on a soothing and succulent texture that purifies the spirit upon application. G in the name of the product means “glossy.” Provides pure coloration and succulent luster.
Contained beauty essence ingredients protect the lips from dryness all day long and lead to plump lips.
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MODELING WATER LIQUID FOUNDATION
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Leaving the soothing and succulent texture LUNASOL valued the most, this foundation was upgraded with superb coverage ability and durability. Spreads evenly and covers visible pores and rough textures, bestowing resilience and an elegant glow to the skin. Works wonderfully together with “CONTROL MAKEUP BASE” that was released at the same time. This is a product full of LUNASOL’s dedication to time and put effort for beautiful skin.
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FULL GLAMOUR LIPS S
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16 colors were simultaneously released from FULL GLAMOUR LIPS S in Red Purification Collection. These 16 colors were elegant variations of red. Luster and coloration in each color were blended carefully, such as even vivid-looking color to the eyes turns into softer red when applied. S in the name of the product means “stay.” Glides smoothly yet stays on with a moist for feminine lips.
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At the dawn of spring, the blossoming flowers of the trees delight our eyes with their opulent beauty. “Blooming Purification” is a Purifying Makeup that expresses the beauty of budding flowers on trees with their roots spread deep in the ground with a subtle gradation of colors and translucency in the motif of five different flowers.
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BLOOMING EYES
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A four-color eye shadow set to recreate the sheer gradations of a bud opening to a beautiful flower. As colors are layered on, the polarized pearl pigments contained conjure up the same dimensional glow cast by the petals of a flower. Creates the eyes with a sensation of “Blooming Purification” and a mood of dignified inner strength and airy softness.
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FULL GLAMOUR GLOSS N
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The way an opening bud ready to become a beautiful flower is expressed in two contrasting colors combined in a spiral.
The spiral is carefully designed so that the bottom of the spiral is thicker and it becomes thinner as it goes up.
Dazzling sparkles and refined radiance stay lightly on the lips. Conditions the lips to plump, flower-like succulence<Available for a limited time.>.

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A makeup routine to purify even the soul by a careful layering of colors, step by step.
To celebrate the 10th anniversary, two types of limited-edition kits with which “Purifying Makeup” LUNASOL has treasured can be experienced are available.




































Creates natural, bare-looking skin with just a smooth touch of foundation.